← Perspectives

The Future of Work

The question is not how many jobs AI will eliminate. The question is whether your organisation can learn faster than the technology evolves.

Every industrial revolution has been accompanied by a moral panic about employment. And every one has been followed by a larger, more complex economy with more work to be done — just different work. The AI revolution will be no different in outcome, but it will be unprecedented in speed.

The firms that thrive will not be those that automate the most. They will be those that redesign work itself — decomposing roles into tasks, understanding which tasks benefit from human judgment, and building organisations that can continuously reconfigure as the technology improves.

I’ve seen this pattern across hundreds of boardroom conversations: the CEOs who ask “how many people can we cut?” are asking the wrong question. The right question is “what can we now do that was previously impossible?” That reframing — from cost reduction to capability expansion — is the difference between organisations that shrink their way to irrelevance and those that grow into the exponential age.

The evidence is striking. Amazon, Ocado, and other firms that invested most aggressively in automation have consistently grown their headcounts. The unemployment that results from AI adoption comes not from the firms that embrace it, but from those that fail to adapt.

For leadership teams, this means investing in organisational learning capacity as aggressively as they invest in the technology itself. The exponential gap is not a technology problem — it is an institutional one.


This is the kind of thinking Azeem brings to leadership sessions on workforce transformation. Begin a conversation.

This is the kind of thinking Azeem brings to leadership sessions.

Begin a Conversation